I know when you first built you website you were expecting to start having high conversion rate almost immediately but with time that expectation began to dwindle because things didn’t go exactly as you’d plan.
The best option at this point is not to resort to marketing agencies for promotions even though this is great for generating traffic. What most web designers don’t tell you and even some of the marketing agencies you paid for to manage your sales is that, it takes more than a website to get the job done.
The problem is not increasing your website traffic because this would be a natural phenomenon if you start implementing this simple key steps I’m about to show you. Actually, investing in advertisement should come after this. There are lots of aspects to this, but I have narrowed it down to the most important questions you have to start asking yourself to start generating organic traffic.
1.What is the loading speed of my Site?
I personally find it annoying each time I visit a website that is taking forever to load. You don’t want that happening to your website. In my opinion this is the primary cause of high bounce rate. The faster a page, the more likely a visitor is not just to spend longer time on your site but also to make a purchase. To know the speed of your website, you can visit https://tools.pingdom.com/ this site will also tell you what you can do to improve the performance of your website
2. Is my site safe for visitors?
This stands for Secure Socket Layer. Without it your site visitors could have their data breached or stolen and this could affect the overall ranking of your site on search engines. You might want to check to be sure an SSL certificate is installed on your website.
3.How visible is my site to search engines? A better way to ask this question would be how optimized are the contents on my site? SEO plays a vital role in boosting your site visibility. You want to ensure that when users are searching for keywords that defines your business your website is among the top search query results. To do this you might need to contact an expert like me to ensure all the SEO elements are in place to drive organic traffic.
4.How is my website user interface?
In a layman’s term this is the looks and feel of your website and how visitors interact with your content. This ultimately impact on the user experience and convert potential customers to buyers.
5. What is lazy loading?
Basically, Lazy loading is the practice of delaying load or initialization of resources or objects until they’re actually needed to improve the performance of websites. You can speak to your Web designer about this feature and when it’s necessary to use it on your site.
If you’d like to get some help with improving your site performance feel free to reach out to us by clicking here 😇
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